A financial company have prospered for the last years and suddenly faced to some problems. Last audit revealed a shortage. Further, the investigation displayed that the reason for that were fraudulent activities one of the organisation managers, who simply had misappropriated funds. Rumors about it were spread within the company very fast and then it became known outside of company. This news put many people reputation on the line, from customers of a financial company to shareholders and employees. Such kind of situations negatively affect the image and reputation of company.